What is lead generation?

Lead generation is not a once off party. Don’t let the jargon bamboozle you. You may get the numbers from your lead generation agency, but are they generating conversions? Good lead generation makes sense of the numbers. Excellent lead generation makes your business money.


Thanks for subscribing to our newsletter!

Understanding lead generation with Katana

Your marketing budget deserves an effective marketing campaign. A good marketing campaign brings sales into your business. An effective marketing campaign increases your profit margins. 

How do lead generation agencies work?

Lead generation is not an add-on marketing tool. Your lead generation agency should partner with you, integrate into your business systems, and produce converting leads. A good lead generation agency helps you:

Find the right customer: Your leads are not just interested customers. Your leads should be interested customers who want to buy from you. 

At the right time: Your new product or service needs the right leads for those particular parts of your business portfolio. 

In the right place: Your best customers aren’t hiding out somewhere. Find your customers where they are, when they need you.

Good leads, bad leads and converting leads

A lead is a customer who may have shown interest in your products and services. While a large quantity of leads may be a nice-to-have, effective lead generation results in high quality leads that convert to sales.

At a time where every market relies on at least one digital platform, a good lead generation strategy will use the best digital resources to funnel the best leads to your business through:

  • Paid social media campaigns
  • Google AdWords campaigns
  • PPC campaigns
  • Website support
  • Content marketing
  • Email marketing
  • SEO

Your business needs lead generation experts that don’t just give you the numbers, they make sense of them too. Hi, that’s us. Katana. We don’t just get you leads. We get you revenue.

Direct access to founders

At Katana, there are no corporate bureaucracies, red tape cartwheels, or customer support horror stories. You already deal with enough faceless companies. Our clients talk directly to our founders, Kerry and Mark.

Client Portal | Internal Tools | Web App Builder | Free Website Builder Made with Softr