What data science patterns should you be looking for?

While harnessing the power of data science can supercharge your lead generation effort, you need to know what you're looking for. The devil's in the details, they say. Or the patterns in this case.

When leveraging data science for lead generation, there are patterns you need to look out for. Here are some important patterns you should keep an eye out for:

Behavioural patterns

Customer behavioural patterns are important. Analysing customer behaviour can help identify leads that are more likely to convert. Patterns to keep an eye out for include:

• Website visits.
• Purchase history.
• Email open rates.
• Click-through rates.
• Social media interactions.

Understanding behavioural patterns can help you target the right people. If the right people see your ads, the more sales you'll make.

Demographic patterns

Demographic patterns can also help you get better leads for your business. By understanding the demographic patterns of your best leads, you'll know where to focus your resources. Look for patterns in:

• Age.
• Gender.
• Location.
• Industry.
• Job title.
• Any other relevant demographic variables.

Lead source patterns

You should always know where your leads are coming from and how they are performing. Analysing the performance of your lead sources will help to identify patterns. You'll be able to see which channels or campaigns are generating the best quality leads.

Some important patterns to look for when it comes to lead sources include: 

• Lead channel.
• Conversion rates.
• Cost Per Lead (CPL).
• Cost Per Sale (CPS).

If you know which sources drive the best results, you can allocate your resources accordingly. At Katana, we’re committed to finding innovative ways to grow our clients’ lead portfolios. 

We focus on getting you the best leads for your business. With the help of data analysis, we identify patterns and make data-driven decisions to improve your lead generation.

By leveraging the power of data, we supercharge your lead generation strategies. Your business needs lead generation experts that don’t just give you the numbers, but make sense of them too. We don’t waste your time. We make money for your business.