$40 for every 1$? eCommerce Email Marketing

TLDR

In our first month, we increased our client's Return on Investment (ROI) by almost 1,000% for our eCommerce client. Moreover, in the following month, during our clients' end of month sale, we generated over R225,000 in revenue from email marketing alone. This amounted to a massive 3,220.85% Return On Investment (ROI).

Email Marketing for eCommerce

Email marketing for eCommerce is your first step in building a digital marketing strategy. It's a form of targeted communication that can turn your subscribers into customers. An effective email strategy converts historical customers into returning customers. Email marketing is how you connect with your customers at scale.

Through email marketing, you can deliver tailored email campaigns to a segmented audience. A segmented audience refers to an audience that has been divided into smaller segments based on specific criteria. This increases the relevance of the content and improves conversion rates.

Your email campaigns could include: product updates, promotions or other personalised content. All delivered directly to your subscribers’ inboxes. Email marketing also plays a vital role in abandoned cart recovery by re-engaging shoppers who left items in their cart. 

The average Return on Investment (ROI) for email marketing is $40 for every $1 spent. This makes email marketing a cost-effective marketing strategy that consistently generates sales for your business.

Email marketing drives sales, enhances brand awareness, and grows customer retention rates.

Enhancing Email Marketing Performance for Our eCommerce Client

Here’s how we improved our client’s email marketing: 

R120K per year saved on email marketing fees

Our client was using Klaviyo for their email marketing, paying a monthly fee of more than R18,000. With our experience, we knew that there are more affordable, effective email marketing platforms that would be better suited for our client. By migrating email service providers, we saved our client over R10,000 in fees per month. 

Improved the email deliverability

We improved email deliverability by setting up a new domain sender address. The old domain had a bad domain reputation, which caused a high number of undelivered emails. We also tested fragmented email sends. This allowed us to send an email campaign to a few hundred people, every few hours, instead of all at once. Fragmented email sends have further helped to improve email deliverability. 

Increased email marketing revenue

We built new, high-converting email templates. We also created automated sequences, and new segments that focus on engaged subscribers. This helped us increase tracked email marketing revenue, compared to previous months.



Through proprietary machine learning models, like Graphite Note, we performed customer data analysis, which enabled us to create segmented email campaigns. After migrating our clients' email marketing to a new service provider in June, we increased their Return on Investment (ROI) by almost 1,000%. Moreover, in July, during our clients end of month sale, we generated over R225,000 in revenue from email marketing alone. This elicited a massive 3,220.85% Return On Investment (ROI).

If your email marketing numbers don’t look like this, you’re not doing it right. Speak to Katana now.