Some say the proof is in the pudding. Here’s where you learn how we serve dessert. By dessert, we mean results. And, by results, we mean growing profit margins and customers for our clients.
Check out our latest updates, success stories, and marketing tips.
$40 for every 1$? eCommerce Email Marketing
Imagine making a $40 Return On Investment (ROI) for every $1 spent on email marketing. This could be your eCommerce store.
Katana + Memorable = More leads, More Sales, Better Ads…
We used Memorable AI to optimise our clients' Facebook Ad creative. This helped us to increase leads and sales for our client, while reducing the Cost Per Lead (CPL) and Cost Per Sale (CPS).
Mastering Google Ads for Insurers: Reducing CPL by 86.27%
Reducing your Cost Per Lead (CPL) helps your business reach its objectives. We helped to reduce the Cost Per Lead (CPL) by 86.27% for one of our insurance clients.
SMS for eCommerce: The Ignored Driver of Sales
You think SMS is too old school for your eCommerce business. We’ve got news for you.
The Power of One Month: Katana Unlocks eCommerce Revenue Growth
Katana recently embarked on a journey with a new eCommerce client. Here's what we achieved for our new eCommerce client in just one month.
Put Your Money in the Right Channel
Today's digital landscape is highly competitive. Businesses are constantly looking for effective digital marketing channels that ensure high value returns.
Predicting the future with historical data
In today's data-driven world, businesses can predict the future. By analysing historical data, businesses can gain valuable insights into future performance.
Data-driven strategies: Predicting lead volume with historical data
Traditional methods of predicting lead volume, impressions and clicks rely on guesswork. Guessing games are no longer sufficient in today's ever-changing digital landscape.
Don't listen to Google
It's important to remember that Google is not a lead generation expert. Relying on Google for lead generation optimisation suggestions is not the best approach.
What data science patterns supercharge lead generation?
When it comes to lead generation, identifying patterns can be a game changer. Leveraging the right data patterns can help you supercharge your lead generation strategy.
What data science patterns should you be looking for?
The beauty of data science lies in its ability to uncover hidden patterns and to extract insights. These insights help businesses make data-driven decisions to supercharge their lead generation efforts.
Uncover patterns to supercharge your lead generation efforts
Data science and lead generation go hand in hand. You should be using data science to uncover patterns to supercharge your lead generation efforts.
Data Science In Real Life (It's Not Magic)
It's 2023, and data is the new oil. Your customer data is one of the most valuable resources you can have.
How does data science work in my team today?
Traditional marketing strategies alone are no longer sufficient. Finding the right customers requires a deep level of understanding that only data science can bring.
Why is data science a necessity in digital advertising?
In the world of digital advertising, businesses are always looking for ways to maximise performance. This is where data science comes in.
What is data science?
Done right, data science unlocks more opportunities for businesses. Data science, done wrong, does not.
Segmented Email Campaigns: Maximise Your Sales With Customer Database Analysis
Consistent monitoring enables you to change tactics and stay agile, no matter what happens. Here's how we maximised sales for one of our eCommerce clients.
Implementing the 5 Lightbulbs Messaging Framework at Katana
The 5 Lightbulbs Messaging Framework is a proven, deeply effective approach for your content team.
Is a 32% drop in cost per sale possible?
With the right strategies in place, any business can achieve excellent results.
AI vs Humans: The battle of content detection accuracy.
AI’s impressive content generation skills have potentially revolutionised the way to create content.
Katana outperforms Facebook.
Katana participated in a trial to help Facebook improve its products for business.
You work here, but your agency is over there?
Moving out of the office and into work spaces that feel like home.
Understanding Search Engine Optimization.
Your website might look great, but can your target audience find it?
How to set a lead generation budget.
Make good choices around your lead generation budget, or you’ll regret it.
What is lead generation?
You may get high lead volume from your agency, but are they converting?
Direct access to founders
At Katana, there are no corporate bureaucracies, red tape cartwheels, or customer support horror stories.
You already deal with enough faceless companies. Our clients talk directly to our founders, Kerry and Mark.